What is meant by web presence ?

The web presence of a business is the complete digital footprint of a business found on the Internet. While the website and the written, video and graphical content it contains is the cornerstone of a company’s web presence, there are quite a few other digital locations where a business might have a presence.

What is SEO ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Why does my business need a growing web presence ?

Building a growing web presence will your business help reach more new customers and prospects while increasing contact with existing customers. Your competitors are growing their web presence, so if you aren’t growing yours then you are falling behind.

Why do I need SEO for my business ?

Search engine optimization is an essential component of a business’s marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels to reach customers and prospects such as the Yellow Pages, having a web presence has become increasingly important if not vital.

Why are keywords ?

Keywords and keyword phrases are a central element of search engine optimization. In its most basic definition a keyword or keyword phrase is the text a web user types into a search box to find relevant information or content.

What is Social Media ?

There are quite a few different ideas and opinions on defining the term “social media.” However, there are two aspects that are consistent: it involves sharing information, and it is continually evolving. The most commonly recognized social media platforms include Facebook, Twitter, LinkedIn, and Google Plus.

What is Local Search ?

Local Search is the use of a geographic tag, such as a state, city, or zip code as part of the search phrase when performing a search. Local search is an efficient way for a search engines to deliver relevant, results for businesses, products and services within a limited geographic area.

Why do Search Engine Rankings Change Frequently ?

The Web is a dynamic place and the search engine results pages (SERPs) can change on a frequent basis. This can be frustrating to website owners as one day they may rank number 2 for an important keyword phrase and two days later they may rank number 5.

How much do SEO and Web Presence services cost ?

A common question. Our normal answer is “it depends.” While not trying to sound cute, we do not offer specific “canned” packages of service. The cost of our services will depend upon the needs of a client. We work with a wide range of businesses and the needs, requirements, desired results and budget can vary.

I have a local business do I need a web presence?

This is a very valid question for small businesses. Especially if budget dollars are tight. One way to answer this question is to look at what your competitors are doing.

In evaluating competitors be sure to look at both online and offline (brick and mortar or retail) competitors. If the products or services your business provides can be ordered or delivered via the Internet then your online competitors may be as important or even more important than your local offline competitors.

Why is SEO so important?

Search engines are extremely important for any online business. Over 85% of Internet users use search engines to find products and services. SEO ensures your website has all of the necessary criteria to rank high in search results. Without high rankings, your website has little chance of gaining search engine traffic.

A professional SEO campaign can offer you the best ROI (return on investment) by delivering fresh, targeted traffic to your website that’s both free and effective.

Do you provide any kind of guarantee ?

No SEO company can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many variables involved in determining placement within each search engine’s results.

For example, a search engine changing their ranking algorithms, efforts made by competitors, and new sites being added to the Internet are just a few ever changing variables that can affect your website’s placement.

Can I get top ranking in single keyword ?

With the growth in the number of websites, getting high search engine rankings with single keywords is very difficult. You are much better off targeting keyword phrases. Keyword phrases are two or three word phrases that your target market is likely to use to search for your site.

I am number 5 in Yahoo, but not in the top 1,000 in Google. Why ?

Yahoo and Google use two different algos to come up with their SERPs – Yahoo favors on- page optimization such as H1 tags, keyword density, etc while Google favors off page like inbound links.

If you have done more on page then Yahoo will rank higher and vice versa. As part of this if you are now addressing your off page then you need more backlinks and time for these links to age.

Would you be happier to achieve a page 1 listing ?

The number of pages competing for a keyword has absolutely nothing to do with how competitive it is to get a site ranked for that particular keyword. The level of competition has everything to do with it.

How long does the optimization process take ?

This depends on the site we are given to work with and the requirements to reach the top positions. A 5 page site in a low competition area will obviously take less time than a 300 page site competing for highly competitive terms.

Generally speaking however, an average promotion (20 page website with moderate competition) would take approximately 2 weeks for site-optimization.

What is blacklisting ?

A site can be blacklisted if unethical search engine positioning tactics have been used or if the search engine algorithm determines that it believes they have been. It can be very difficult to recover from a blacklisting, often it is easier to simply use another domain with a new site and move forward from there after cleaning out whatever spam tactic got you banned.

My competitors are using spam tactics, why is it working for them?

Not all spam is easily detected by the major search engines. Like hackers, every time a method gets detected a new method is created to bypass this. That said, it is usually a matter of time before the algorithm will be changed to detect new spam tactics and further, sites using spam can be reported and penalized individually.

If you choose to use spam tactics to attain rankings there is a high likelihood that your site will eventually be penalized.

What is keyword analysis?

The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer your customers.

What is link popularity?

The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer your customers.

What are directories and should I submit my site to them?

Directories are websites (or web pages) which simply list lots of website and give a quick description of the website. Some are free and some require you to pay for a listing. Free directories are useful because you get a free link. However, the links aren’t worth that much. Paid directories can be good if they’re relevant, but they can cost a lot in the long term, so choose wisely.

How do I ensure that I stay ahead of my competition when it comes to online visibility?

Search engine marketing is not a one-time project. It must be seen as an ongoing strategic business process if you want to continually stay ahead of the competition. To that end, part of our consultative process is to assess the activities, strengths and weaknesses of your major competitors’ sites, and devising appropriate strategies for netting superior visibility for your site.

Do you do Google AdWords or Yahoo Search Marketing ?

Yes. we can write your Google AdWords and Yahoo Search Marketing, even manage your entire pay per click campaign (including keyword analysis).

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